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Hidden objects

Hidden Object ads typically offer a mini-game where players search for concealed objects within a detailed image or scene. These playable ads focus on attentiveness and attention to detail.

3 in the row

The player must match identical elements in rows of three or more to clear the game board. This is a classic mechanic for casual games.

Bright objects

Players search for bright, standout objects in a busy scene. This mechanic focuses on quick attention and sharp observation, providing a fun and relaxing challenge as levels become more complex.

Hidden objects

Engage users with a classic “Find the Difference” game that challenges players to spot subtle changes between two similar images. Perfect for players of all ages, this game sharpens focus, improves attention to detail, and provides a relaxing yet engaging experience.

Fablewood 3D

Fablewood 3D ads typically offer a mini-game where players gather resources to fix objects and collect chests. These playable ads showcase game mechanics and inspire players to download the app.

Advertising networks

Reliable platforms for effective mobile game promotion

applovin

Platform with extensive reach and powerful tools for mobile game monetization.

ironsource

A leader in mobile app monetization, offering Playable Ads to engage users.

facebook

Meta platform with Playable Ads for mobile applications through Facebook and Instagram.

mintegral

Global advertising platform known for interactive playables.

google

Google AdMob supports interactive playables for mobile app advertising.

unity

Advertising platform for in-game ads, integrated with the Unity engine.

vungle

Platform for interactive videos and Playable Ads with high user engagement.

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Metrics and analytics

Key performance Indicators to track campaign success

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Impressions

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Clicks

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Installs

Before Playable Ads

After Playable Ads

[ Quantitative metrics (scope) ]

Impressions

Number of ad impressions

Clicks

Total number of clicks on ads

Installs

Number of installations of the app

[ Quality metrics (efficiency) ]

RR 18%

Percentage of users who returned to the application after installation

IR 27%

Percentage of installations among users who clicked on the advertisement

CTR 30%

Percentage of clicks to total impressions

ROAS 160%

Profit generated for every dollar invested in advertising

18%
27%
30%
160%